Your website can drive leads to your business, but there are certain things that you need to plan out to inspire action. It all begins with having a great website for potential clients to visit. Design your website with both your potential customers and your prospective clients in mind to be able to reach both sides. Effectively combining search engine optimization with great website content helps you drive more leads and purchases. You want people to visit your website and then take action. Discover how to build a website that is a lead generating machine.
Leads begin to come in when you build a robust online platform. Your overall online presence does a lot for your company as a whole.
Traffic and Conversions
In addition to designing your website with SEO best practices in mind, pay attention to your social media presence to help drive traffic to the website as well. The best content won’t help if you can’t drive traffic to the website in the first place. Then, once potential clients have navigated to your site, they need to convert to a sale. A key component to this includes operating with exemplary customer service in mind. How do you improve your website and inspire leads?
Create High-Quality Content
The first piece of your website that you need to plan out is the content. What are you hoping to accomplish? You need to present high-quality content to impress both customers as well as clients. You need to create content with the mindset that both customers and clients will be looking at it. When someone first learns about your company, this person will look you up online. You don’t want them to come across a disappointing or partially finished website. Take pride in your website because it is your biggest revenue driver. You need to make visitors’ trips to your site valuable. It needs to be worth their time.
Headlines and Visuals
Take the time to write out interesting and thorough descriptions of your products and services. Give a voice to your website. People appreciate a well-written description, and it’s even better if you add some personality to it. You also need to write compelling headlines. This will inspire visitors to read more of the content and engage with your business further. Don’t forget videos and visuals. Photos, images and videos about your business are just as important as written content when it comes to the complete look of your website.
Perfect Grammar and Spelling
Once you’ve written your content, you need to check it for any grammatical or spelling errors. People do notice these things, and you don’t want to alienate someone because you didn’t take the time to check this. Grammar mistakes affect how customers feel about your brand as a whole.
It’s no secret that people like looking at things that please their sense of aesthetics. Your website needs to have high-quality photos on the landing page. The main page needs to grab someone’s attention. Ideally, these photographs should be taken by a professional. This will raise your website to a new level and showcase the professionalism of your company. Be sure to include photos of the products that you sell. These should present the products in the best lighting possible and make them look great.
Use Good Fonts
There is a psychological theory behind certain fonts. The font, along with your images, is part of the entire package that people take in when they first navigate to your website. Your font needs to be simple and easy to read. Make it large enough to stand out, at least 14 pixels, and show it in a color that is easy on the eyes.
Make It Mobile-Friendly
People are busy and most of them look at your website on a mobile device. Your website must be mobile-friendly. If it isn’t, you miss out on many potential clients and customers. These people won’t take the time to look up your website again later.
The ultimate goal is to transform visitors into customers with a compelling call to action. From opting into an email newsletter to offering discounts or freebies, calls to action help make your business more successful and profitable.
Maintain a Blog
A blog represents a great way to keep fresh content on your website. It’s important to update your blog on a regular basis. This keeps people coming back for more content. Try to plan posts ahead of time, so you don’t fall behind. The blog is a great outlet to share information about your company, charity events or new products. You can also share industry news. Include a call to action at the end of each blog to encourage readers to contact you.
Create a Call to Action Button
Your website should have an easy-to-see call to action button. If your goal is to generate leads, it should be focused on the client. This button could present a discount with an expiration date. It’s important for the call to action button inspire someone to take immediate action. A limited-time discount will accomplish this well. Your call to action button needs to be in a place on the page where visitors notice it. Put it toward the top on the landing page. That way, visitors see it without having to scroll down.
All the stuff above is great but means nothing if you can’t get people to visit your website. Make sure that your website ranks high on Google searches. Therefore, it’s important to target the right demographic. You can use an SEO plugin through WordPress to help you analyze this as well.
Track Conversions
While you may be driving more traffic to your website, you then need to convert those visits into sales. Improve your conversion rate to get more sales by examining your leads-to-conversions rate. By completing A/B testing, this helps you figure out different tactics to use on your website to get more people to engage.
Use social media to promote changes and updates to your website Each time you post a new blog entry, make sure to add a link to all of your social media sites. This funnels people to your website to view this new post. By doing this each time, you’re more likely to gain new regular readers as well as gain customers.
Responses Make a Difference
Respond to any messages, complaints or compliments. When someone sends a message via your website or engages with you on social media, it’s important to respond within 24 hours. You could lose valuable customers and clients if you don’t respond in a timely matter. Customer service needs to come first to maintain a loyal customer base. Most people won’t contact you a second time. If you don’t respond, they will move on to a different company.
Become a Pro
Establish yourself as an industry expert. Share industry news through your website and social media. This will help establish your company as an authority on what’s going on in the industry. This will also inspire interest from potential clients and customers.
Social Media Updates
Post regularly on your social media sites. Remain active on all of your social media accounts. Tailor posts to each social media outlet because social networks have different rules for posting. Just because of the nature of how these sites are designed, you may need to use more or fewer characters. With Twitter, you can only use 140 characters, so you need to be more concise in your post writing. With Facebook, you can write more and include more information within a single post. For these reasons, you need to create specific messages for each social media outlet.
Have an Attitude of Gratitude
Direct clients to a thank you page or send a thank you email once they’ve converted. It’s important to thank your clients after they submit a form or engage with your business. This is another great way to show that you appreciate your business. On this thank you, you can also include links to share to social media and show them other offers related to the one through which they engaged with you.
By following the above guidelines, you can turn more visitors into conversions both from the customer side as well as the client side. The importance of your online presence and branding cannot be understated. How you conduct yourself, and your, business online sticks with people and inspires them to buy from you and recommend you to their friends and colleagues. Take pride in your business and your website, and you reach more people. The more people you can reach, the more sales and connections you will make going forward. Hiring a professional can do great things for your business. Marketing experts can customize your marketing strategy to your business and help you take advantage of all of the different opportunities online. Experts can also help you design your page and guide you on what fonts and colors you should use to attract the right attention.
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