Fake it ‘til you make it. This seems to be a common trope within the business industry. However, in business, you can only fake it for so long until people catch up. Customers understand who they are dealing with, but you don’t have to settle when it comes to small business strategies to win them […]
One of the most difficult aspects of running a business is keeping your employees healthy, happy and productive. We all want to make sure that we are getting the most out of the people who work for us, but employee burnout is real and can cost your business in a big way. Employee burnout has […]
Few will argue the positive impact of implementing proactive measures within a business to boost employee morale. However, it is the execution of these well-intended programs that are often the cause of more unhappiness within employees. As we all know, an unhappy employee is a direct cause of low productivity and a low bottom line. […]
Visibility can make or break a business. One of the biggest challenges for businesses is getting seen by search engines and potential customers. Online business directories are largely free and can help increase your company’s discoverability. Include the Right Information When creating a business listing, it’s important to include all of the necessary information for […]
When it comes to marketing, digital marketing, in particular, many articles talk about how you need social media presence, PPC ads, SEO, etc. With all these fancy tools at our disposal, we often forget that most forms of modern marketing are really just a fuller application of the skill of negotiation. Here are some negotiation […]
