Happy Team, Business, High Five, Meeting, Conference, Collaboration

What Happens When You Treat Your Employees Like Customers?

The relationship between a business and its customers is a very important one because it can determine the success of a business and affect its bottom line. However, there is another relationship that often gets overlooked in the pecking order. That would be the relationship between an employer and its employees. If that relationship is […]

Five Methods Startups Can Beat Bigger Businesses

One of the most intimidating things entrepreneurs face is the fact that some of their competitors are massive multi-billion dollar corporations. Everyone knows the story of David and Goliath; occasionally the underdog wins.  But in the real world, the giant wins a lot (if not most) of the time. This was a reality I faced when I […]

How to Nurture Your Relationship With the 10 Types of Clients Everyone Gets

Each client is different. Understanding their respective priorities helps to retain clients long-term. Here are ten types of clients everyone has and how to create successful relationships with them. 1. The micro manager. Micro managers like to control each aspect of the project. While they can be annoying, they are one of the easiest clients to keep […]

Three Tips for Product Promotion Using Social Media

Today’s gift guides include printed pages and online formats to include more products than ever. A great product can generate a lot of talk on social media by being presented attractively for digital consumption. Editors such as The Kit’s Michelle Bilodeau are looking to fill their corporate Instagram feeds as well as publication pages. Follow these […]