You’ve finally done it. You created your own fitness expert website to spread your fitness brand and share your knowledge with the world. You’ve worked hard to get where you are as an expert, so make sure that your message is getting out there to people who need to hear it. Discover some hot tips to make your fitness expert websites more marketable. Sometimes, even the smallest tweaks can have a large impact on how your target audience responds to your site.
Find ways to stay in touch with your audience. They may have found your website once, and love it, but over time they may forget about it. There are some easy ways that you can keep your website, and in turn, your products and services fresh in their minds. Employ email opt-ins and email autoresponders to stay in touch with your audience.
Opting In
Email opt-ins are a popular solution because it helps to know who visits your site. Email opt-ins also let you determine someone’s interest level in learning more about what you have to offer. Often, you have to sweeten the pot to entice people to sign up to receive your emails. There are a variety of ways to handle this enticement. Some websites offer a free product, such as a short e-book that introduces what you have to offset. Other websites offer a financial incentive, such as a coupon code that gives a percentage off of an order. Raffles and contests are another popular way to get more email opt-ins.
Autoresponders
Once you get those email addresses, you shouldn’t waste them. This is where email autoresponders come into play. Set up emails that will keep them interested and engaged with your website. Content also helps when it comes to satisfying your email recipients.
Drive traffic towards your website by offering content. Think about the most attractive websites that keep you coming back for more. They often have high-quality, informative content that companies update on a regular basis. By offering updated content with benefits, you keep visitors coming back for more again and again.
The Best Bait
Some businesses balk at offering this type of content on their websites because they worry that by giving it out, they’ll no longer get sales for their products and services since they are giving out free information. Yes, there is a chance that someone may not end up purchasing your service because that person received the answer he or she needed from your content. However, offering a free tidbit of what you do attracts more customers over the long term you attract more customers.
An Enticing Sample
For example, one of your products is a month-long schedule of exercises and dieting that will help someone get on a healthy track. You can offer content that supports this goal without giving away the entire plan. As with your email opt-in bonuses, you can offer a sliver of what your entire product looks like, such as a week of the exercises. This can help them make a decision on whether or not your product is going to fit someone’s needs while showing off your quality product.
You want a website that’s clean and uncluttered. It should be easily readable and visually pleasing to those who interact with it. A cluttered website can look unprofessional to the average person. That means it can be a turnoff to someone trusting you with an email, let alone paying for your premium services. It’s often best to choose a platform that’s easy to use and simple to navigate, such as WordPress.
Explore Your Niche
One of the best ways to accomplish a clean design is to take a look at other websites in your niche and see how they go about their design. Find things that you like, and learn from their mistakes to ensure that your website offers a great experience to visitors. Just remember, a poor website that’s slow to load due to too much on it usually leads to the visitor hitting the back button to go to another website in the search rankings. The same thing happens if your website looks poorly put together.
Information-Ready
Visitors come to your website seeking specific information about a product or service. Make this information readily available and easy to find. For instance, if you offer a fitness class twice weekly where drop-ins are welcome, make sure that information is on your website. Hours, address, contact information, your bio, special offers and cost information should all be easy to navigate to on your site.
A mobile-friendly website design is a must in today’s market. This basically means that no matter if someone visits your website on a desktop or a smartphone, they should get the same quality experience. You never know what type of device someone uses to visit your website. Therefore, your website should be easy to load with any mobile device so the visitor has a clean experience. Otherwise, someone moves onto a competitor’s website that catches a user’s eye.
Look on All Devices
You may have heard the term mobilegeddon before. It is a word that had websites scrambling to ensure that their site was mobile-friendly. Google creates the algorithms to determine where your website shows up in the search engine’s rankings. One of the factors that is now playing a role is how mobile-friendly the website happens to be. To get and keep a high ranking for users searching on mobile devices, you need to pay attention to how your website looks on a variety of devices. This is an easy one to check for yourself as you can always pull it up your website on your devices and borrow devices from your friends and family.
One of the most annoying things about a website that people complain about is the distractions when trying to read content or explore the site. These distractions come in the form of ads and pop-ups.
Too Many is Unprofessional
Too many of them can make a website seem spammy and unprofessional. They make your website look cheap, almost as though you don’t believe in your fitness product or service enough to trust the user to stay on your website through their own volition. Keep it simple with your ads and pop-ups. You may want to use one pop-up to market your new special or service, but don’t go overboard.
Social media is another area that you cannot miss out on when working to market your website. Some businesses think that if they have a website, they don’t need social media and vice versa. Social media is a great way to keep in touch with your audience and market your website. Post updates on social media and be interactive with other social media users.
Be Interactive
People love it when their favorite brands interact online because they can see how this brand reacts to the good, the bad and the ugly. In fact, for many brands, social media is becoming the new customer service. It’s a visible way to show that your brand takes problems seriously and cares about customers.
Another hot way to market your expertise is by getting exposure with guest posting. This is where you contact bloggers in your niche, or they contact you, and you create a quality article for their blog that drives traffic back to your website.
Opportunities
It helps with audience building as the blog’s target audience gets a chance to see what you have to offer. Even better, some guest posts come with the opportunity to earn some extra money for your business.
One of the best tools that you have at your disposal for marketing your website is visual media.
Let People See It
People are very visual, and posting images and videos that explain how something is done or a snapshot of an ideal breakfast can be more enticing than just describing it with words. Use clear pictures and professionally made videos to get the most interest.
Each of these ideas can help your website to be more attractive to users that are looking for an expert like yourself. They are a perfect combination of adding features that users want to see on websites while trying to minimize the things that send them to your competitors. You may find that you’d rather use your time in creating the perfect fitness products and services to share with your audience rather than trying to learn a new skill like designing a website, creating an app, or developing a sales funnel. That’s where you can sit back and allow the experts to assist you with these items. Pressed Solutions has a variety of services to assist you in keeping your website marketable and bringing in new traffic.
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