As your business grows, you may outgrow your current website. There are different options when it comes to redesigning and relaunching your website. If you plan adequately and mindfully, a new website can be a great marketing tool for your company. It’s important to keep in mind SEO, social media promoting and content quality as you build your new site. Make your website great to build brand awareness as well as promote conversions. Conisder these tips for relaunching successful WordPress websites.
Your current website isn’t inspiring conversions. The most important reason that you have a company website is to inspire people to buy products or services from you. If your current website isn’t getting the job done, it’s time to look at a redesign or relaunch. It could be the website itself or it could be your search analytics. You should look at the reason behind why your website is failing to improve the current one or perform a relaunch.
Updated Content Strategy
You want to change your content strategy. Your content is the most important item on your website, and you need to put the work in to make it the highest-quality possible. Not only that, your content must be easy to find. Your website should have easy navigation so people can find what they’re looking for without a problem. If your website is not user-friendly, your potential customers go to other websites.
Different Purpose
The purpose of your website has changed. Through time, maybe the scope of your business has changed and you need to alter your website to reflect that and attract your new target audience. It’s important that your marketing plan and goals align with your new website.
Work with a graphic design firm. When you redesign your website, it’s valuable to work with a firm that specializes in graphic design. This company can help you figure out what you need to change with your current website. Graphic designers are specialists in what they do and know what visual elements work well together and what doesn’t. They can advise you on what colors to use, your logo, call to action buttons, page content, and fonts. Make sure that your website is appealing so it inspires conversions. After a graphic design company, marketing firms can also help you see through the redesign and relaunch process and make sure that everything goes smoothly.
Website Evaluation
Do a complete evaluation of your current website. After you’ve decided on a relaunch or redesign of your website, it’s important to go over the old website in detail. There may be elements that you want to transfer from that website to the new one. You don’t necessarily have to start completely from scratch. You may wish to keep the logo. You should also make sure to save some of the original content as there may be valuable information there that you would like to use on your new website. Examine all of your old stuff to see what you want to retain with your new website.
Is a New Domain a Good Idea?
Decide if you want a new domain. It may not be worth it to change your URL. If you do, it can make it complicated in terms of SEO and can even make you lose traffic to your website. If those who are searching are not familiar with your new domain, they may ignore it all together. A new domain can also be an issue with Google as it does have problems trusting new domains. When ranking a website, it will take into account the domain age and link equity. Changing your domain affects your metrics with regards to search engine rankings and SEO. If your company gets pushed down in the rankings because of your new URL, you’re definitely going to miss out on a lot of visitors to your site. You need to evaluate whether the loss of traffic is worth changing the domain.
Plan Your Content
To go along with relaunching your website, you need to make sure to develop high-quality content. Once people navigate to your website, you want them to convert into clients or customers. A large part of this conversion includes making sure to have content that inspires them to engage with you. Your product or service descriptions need to be strong and easy to understand.
Blog Regularly
Update your blog on a regular basis. If you develop interesting blog topics, they keep people coming back and this increases the probability of making additional conversions. After you develop your content, proofread it for errors in spelling and grammar. Errors can be a huge turnoff for people when they are on a website. It shows a poor attention to detail, which isn’t something that you want to convey to your potential customers.
Include a Call-to-Action Button
Your call-to-action button should be toward the top of the page and somewhere where people notice it right away. Make your call-to-action button large and in a color contrast with white space around it, so it’s easy to see.
On Every Page
You should place a call-to-action button on each page because this helps feed into your marketing plan. You can offer something free for people who provide their email addresses through your call-to-action button.
Develop Your Marketing Strategy
Update any information that changes with the relaunch of your website, and share the new website through all of your social media outlets. A way to reach more people is to encourage them to share your website by offering reward points or gift certificates.
Whether your original website was on WordPress or you are making a change, there are a variety of reasons to use WordPress for your relaunch.
It’s Easy to Use
WordPress is easy to use and update. It’s great for beginners or for those that have more experience with web hosting and web designing. You can modify code directly or it automatically updates for you. Handle easy changes for yourself and save more complex things for others if you need help.
It’s Free
A huge bonus about WordPress is that it’s free. The software itself is free so you can download, install, use and modify it. You can use it to create any website that you choose. Since it’s open source, anyone can study, modify and play with the base code directly.
Access to Support
You get free support from other members of the community if you’re having issues or just have a question. Volunteers, believe it or not, maintain the actual WordPress website module. Anyone can contribute to WordPress by answering questions, writing plugins, writing patches, updating documentation and creating themes.
Variety of Themes and Plugins for Customization
There are over 2,600 themes and 48,000 plugins available for free, as well as additional ones that you can purchase. The themes are highly customizable, which helps you make your website stand out from the others. Standing out is important as you try to pull in clients and customers. You’re able to choose a unique theme and whatever colors you want for your basic website. The best part is that you don’t need to know how to write code to create your WordPress-based website.
Marketing and Analytics Options
Add plugins that help you with a variety of things, including your marketing and analytics. Utilize an SEO plugin to help your website appear higher up in search rankings. This is especially helpful if you did decide to change your domain. You can also utilize a plugin that helps you analyze your traffic. Social media plugins are also very important as compared your company’s presence on social media sites. Plugins will make it easy for people to share your website on social media. You should include share buttons on each page of your website.
SEO Friendly
Because WordPress uses high-quality code and produces a semantic markup, it is attractive to search engines. This, in turn, helps your company’s website appear higher in someone’s search results.
Simple to Manage
Update themes and plugins from your WordPress administrator dashboard. You can set update times automatically so the process runs in the background while you’re sleeping.
Secure Environment
Security was at the forefront when developers created WordPress. It is one of the safest platforms you can use.
Handle All Different Types of Media
WordPress makes it easy to add pictures, videos, and audio into pages on your website. Adding multimedia makes your web presences more attractive to visitors. These media additions help with your conversions by adding something additional to the experience of your visitors.
A website redesign or relaunch can be intimidating, but if you work with skilled professionals, they can make the process much easier on you. WordPress pros have been through this before and they can help guide you in your choices for your new website. It’s also important to have a platform that is user-friendly.
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