Adjusting The eCommerce Storefront For Tablet Users The widespread popularity of the tablet has changed consumer behavior, and many online merchants are adjusting their ecommerce storefronts to adapt. Last year 66.9 million tablets were sold around the world. With these devices, consumers can conveniently customize and digest a variety of information in short amounts of […]
For as long as any of us can remember, we’ve been relying on recommendations from family and friends for everything from cars to the best brand of toothpaste. At one time, this type of word-of-mouth review was simple and straight-forward. Then, technology entered the picture, the way we interact with one another changed drastically and it […]
To ensure that your business is making the right customer impression, start by looking at your storefront. Signs and displays should be welcoming and let customers know you’re ready for business. Hire employees who know how to create a pleasant buying experience. What about your online presence? Is it easy to view, not just on […]
When changes occur in your industry or your customer base evolves, is your business nimble enough to reflect those changes in your marketing campaigns? More importantly, can you maintain the trust of existing customers and build trust among prospective customers without damaging your brand? For many businesses, problems occur when their marketing strategy veers from what […]
There’s always something new to learn, an innovative strategy to uncover and a potentially successful hypothesis to use in an experiment. But in the midst of the ever-evolving infrastructureof the online world, one thing is becoming increasingly clear: visual content is the way of the future. Sure, written content will still have its place — at least for […]
