Top 5 Benefits of ActiveCampaign for Your Email Marketing


Top 5 Benefits of ActiveCampaign for Your Email Marketing

With email marketing being a vital component to your entire inbound marketing strategy, choosing an email software that is the right fit for your business goals is important.  There are a plethora of excellent email marketing software tools, yet, we want to bring attention to ActiveCampaign, a highly efficient platform making it simple for small business owners to sending targeted campaigns, utilize lead nurturing tactics, and automate marketing.

If you’re keeping your options open to exploring a new email marketing software platform, ActiveCampaign is worth looking into.  The goal is to provide an overview of ActiveCampaign, sharing the pros and cons to help you make an informed decision.

ActiveCampaign Benefits

5 Benefits of ActiveCampaign

#1 A complete email marketing automation and CRM platform

From eNewsletters, marketing automation, auto-responders, beautiful email templates, drag and drop email designer to social media monitoring, SMS marketing, CRM and custom forms for landing pages, ActiveCampaign is a comprehensive email marketing software made easy for marketers and small business owners.  If you desire to bolster your email strategy for improved lead relationships and automating your sales and marketing processes, ActiveCampaign can get it done!

#2 Simple to segment your subscribers

ActiveCampaign uses “tags”, which is the concept used to segment your email list.  You see, email segmentation is an extremely effective strategy in greatly increasing subscriber engagement, click-through rates and sales conversions.  In fact, 77% of ROI comes from segmented, targeted, and triggered campaigns (Source: EmailExpert).  The more focused your emails are, the more responsive your list will be.  By using tags, you’ll be able to simply execute this technique for successful email marketing campaigns.

#3 Excellent user interface

Well-designed and intuitive, ActiveCampaign’s user interface is highly user-friendly that requires minimal training to begin.  You’ll be able to start quickly creating attractive email campaigns that convert and enhances your customers experience using the email designer.  If you find yourself getting stuck or if something doesn’t seem to flow just right, you’ll notice helpful pointers guiding you towards the right step.

#4 Zapier integration for customization

With a paid Zapier subscription, you can connect your favorite web apps with ActiveCampaign to automate normal business tasks while saving you time.  ActiveCampaign integrates with over 150 different tools using Zapier.   You can do so much more with ActiveCampaign by connecting it to the other apps you use like Google Sheets, PayPal, and Unbounce to automate the tedious tasks in your workflow.

#5 Very cost-efficient

The un-intimidating monthly subscription starting as low as $9/month makes ActiveCampaign extremely valuable to fitting any budget while maximizing on your email marketing efforts.  At this pricing you’ll get the Basic Plan which includes your email marketing and marketing automation.  The Plus plan, which includes automated sales CRM features, starts at $49 a month.

You can experience ActiveCampaign and discover which plan best fits your goal in a free, 14-day trial period with no credit card required for signup.

Now…the Cons

To give you a holistic view of using ActiveCampaign in your email marketing, here are a couple of challenges you may experience with this tool:

  • No native integrations – Active Campaign doesn’t have any native integrations with third-party tools. They do, however, have a marketplace with over 300 apps and extensions, many of them incurring additional costs


ActiveCampaign is an intelligent, incredibly useful platform that makes it simple to leverage email marketing automation.  You’ll be able to execute your email content marketing strategy in a way that saves you time, money and generates more revenue for your business!

ActiveCampaign Benefits